Can we buy clean air?

Air Pollution in Mumbai, photo taken by Kartik Chandramouli

Author: Arjun Kamdar

Over the last few weeks the air pollution levels in India have reached extremely hazardous levels. On several days, seventy-four of the hundred most air polluted cities were in India. This is a serious crisis that is impacting everything that breathes, and is rightly being considered a public health emergency. Among the many marketed solutions, one caught my attention and is deeply alarming: wearable air purifiers.

Searching for solutions

Understandably, this crisis has people scrounging for solutions. The idea of a small, high-tech device that one can carry around and promises to purify the air has intuitive appeal. This little device costs about £30, it comes via a glossy website, uses the word ‘scientific’ in copious amounts, and has pastel colour options. All that seems to be missing is a man in a lab coat smilingly recommending this as the ultimate solution. Fundamentally, this sells the idea that air can be privatised – this little rock around one’s neck can create a portable halo and emits negatively-charged anions that ‘attack’ the bad particles to ‘purify’ the air. There is one major problem; it does not work. 

Air as a public bad

For decades, India’s urban elite have shielded themselves from the failures of public systems. Healthcare, education, security, transport – most of these have been informally privatised. Those who can afford it buy their way out of poor public infrastructure.  

Air, however, is different. It is defined as a public good, or in this case, a public bad. This means that it is (1) non-excludable (no one can be prevented from breathing it) and non-rivalrous (one person’s use does not reduce availability for another). The textbook example of a public good is, ironically, a fireworks show: no one can be excluded from enjoying it, and one person’s enjoyment does not diminish the experience for anyone else. The same logic applies to air: we all share the same air, and it is impossible to contain it in one place or prevent someone from breathing it. There are no neat delineations between indoor and outdoor air.

Smog blankets buildings in Gurugram. Photo by Niranjan B.

The pseudoscience of wearable air purifiers

This is why air pollution demands collective action. No technological innovation can bypass this. While using masks or creating ‘clean air bubbles’ by installing indoor filtration systems or based on robust technology like HEPA filters can help to some extent, eventually, one must step outside or open a window. Wearable devices are marketed as the silver-bullet solution, despite there being no real evidence for their efficacy – neither in practice nor for what they market as “Advanced Variable Anion Technology”.

The scientific claims behind many of these products crumble when looked at closely. Companies cite ‘certifications’ and ‘lab tests’ from prestigious institutions like the Indian Institute of Technology (IIT), one of India’s top engineering and science universities, a well-chosen appeal for the target audience of India’s urban elite and upper-middle class. However, the referenced tests have a fundamentally flawed study design, with too few repetitions to carry any scientific weight/value. In some of these tests they burn an incense stick in a sealed chamber suggested to be representative of air pollution outdoors in India, and then measure the reductions in ultrafine particulate matter over time, without any control condition. Such designs fail at both internal validity, i.e., the mechanism of action as well as external validity, since they ignore the complexity of outdoor pollution, which depends on wind, humidity, temperature inversions, particle composition, emission sources, and dozens of other factors. And most importantly, a seemingly endless supply of pollution. These wearable devices may as well be a bunch of flashing lights.

Some of these devices verge on the dystopian. One widely advertised model resembles a potted plant with plastic leaves, claiming that this technology will purify the surrounding air. The irony is stark. Some also offer these devices for corporate gifting. 

Implications of misinformation

If these devices genuinely worked, or even showed promise, they would already be the focus of research and public health practice. Air pollution is not a novel challenge for humanity, and neither is the knowledge of ions. We understand these technologies well, and the reason they have not advanced further is simple:  because science has already shown that this is a dead end.

There are two critical implications of this misinformation. One, it is unethical and exploitative, and two, it can crowd out motivations for the systemic change that is needed to tackle this large challenge.

These devices exploit people’s vulnerabilities – the legitimate fears that people have for themselves and their loved ones is used to turn a quick buck. Selling untested gadgets during a public health crisis is a dangerous manipulation of public fear for personal gain. The burden of proof of the efficacy of these devices lies with manufacturers, it is not the job of citizens or scientists to test and gather evidence that they don’t work. This is understood in section 2(47) and 18-22 of the Consumer Protection Act, 2019 on ‘unfair trade practices’ and the penalties for misleading advertisements.

Customers of these products I spoke with mentioned that while they are sceptical, “it might at least do something, if not as much as these companies promise”. While the sentiment is understandable, this is a very dangerous narrative. A proliferation of this flawed idea that clean air can be acquired through a quick, personal fix, could weaken the pressure on the government to take action and enact the systemic reforms that are needed. This crowding out of motivations is a real threat to movements that require long-term action. Air pollution is a public and collective challenge, impacting everyone from all classes and therefore, could be a catalysing factor for demanding structural changes. The misconception that private, individual-specific solution is a possibility hinders this, leading to a continuation of the status quo.

A member of parliament wore such a device by a company called Atovio a few months ago – this explicit validation by a public figure, even unknowingly, only amplifies misinformation and gives these dishonest claims a misleading legitimacy.

Air pollution shrouds the streets of Mumbai. Photo by Shaunak Modi.

Can air pollution be solved?

It is not an intractable problem; Beijing faced similar challenges in 2013 as did Bogota in 2018. Both cities ramped up their efforts and managed to tackle the seemingly insurmountable challenge of air pollution through the evidence-backed combination of strict emission controls and regulatory enforcement, and transformative shifts in urban mobility and energy use. India can too. 

This potential is evident to India’s citizens; people from all walks of life and classes have mobilised,  organising protests and legal arguments across the country to confront this serious threat.

There is no technology yet that can privatise air. Structural changes in how cities and societies function are the only real solution, and until then air will remain a public bad. Some problems cannot be bought away.

War on Paracetomol

Author11: Isha Harris(Co-President)

Paracetamol doesn’t get nearly enough credit as a wonder drug. While not as acutely lifesaving as penicillin, the quality of life improvement multiplied by the billions of people who use it means that paracetamol offers a pretty insane contribution to human wellbeing.

At any hint of a headache, I pop a couple pills, and am sorted out in 20 minutes. This saves me a day of pain, and the accompanying physiological stress – the blood pressure spikes, heart rate increases, and general bodily strain that prolonged pain can cause. It’s possible I go overboard with the paracetamol: before an exam, I usually take a few just in case a headache strikes. There’s probably a <1% chance of this happening, but given the huge stakes of remaining headache-free for the exam, I figure it’s worth it. I’ve also carefully optimised my coffee regimen, balancing the optimal buzz with avoiding bathroom breaks. So I arrive at every exam drugged up, ready to lock in. Maybe it’s just the placebo effect of feeling like I’m doping, but if it works it works.

This habit has been received extremely badly by friends and peers. Most people have a much higher threshold for taking paracetamol than me. They gasp at my willingness to take it for ‘minor’ discomfort, and if I suggest they do the same, I’m met with various justifications: toxicity, tolerance, making the headache worse. Or the classic ‘just drink water’, as if hydration and medication are mutually exclusive. Instead of resolving their discomfort quickly and safely, they’ll endure hours of decreased productivity or outright misery.

I think this is quite bizarre, and have always just assumed they were wrong and continued to sing paracetamol’s praises. But this is admittedly quite vibes-based of me, and as a good empiricist, I figured it was time to look into the data before I continue to assert that I’m right. Here’s what I found.

On paracetamol toxicity:

  1. For patients without prior health risks or sensitivities, paracetamol causes few to no side effects at recommended doses. A paracetamol dose has a few slight immediate side effects. For example:
    • 4 mmHg BP increase in already hypertensive patients. Ref
    • ALT (a liver enzyme) levels rise slightly, but this is comparable to the effect of exercise. Ref
  2. Prolonged, daily use at maximum dosage *might* pose risks. Long-term use has been linked to possible increases in blood pressure and cardiovascular events, though findings are inconsistent. For example:
    • Using paracetamol for more than 22 days per month raised the relative risk of cardiovascular events by 1.35 in smokers but showed no increased risk in non-smokers. Ref
    • Some studies suggest a potential association with cancers like kidney and blood, but again, evidence is limited.
  3. Medication overuse headache, or ‘rebound headache’, is a genuine risk for very frequent users. With time, regular overuse can lower your baseline pain threshold, leading to persistent, often severe headaches that don’t respond well to analgesics. It can be seriously disabling. But in the case of paracetamol and ibuprofen, MOH typically only develops after taking it on 15 or more days per month for months or years. Significantly higher than the occasional use I describe.
  4. Paracetamol is safer than other painkillers. Ibuprofen, while still extremely safe, has higher risks of stomach irritation and other adverse effects. Ref
  5. Overdosing is very dangerous. Paracetamol has a narrow therapeutic window, meaning the difference between an effective dose and a toxic one is small. Excessive intake can cause severe liver damage. Ref

Some other common myths:

“It interferes with your fever, which we’ve evolved for a reason.”

  • The data suggests paracetamol might only slightly prolong the duration of an illness (a few hours), if at all. Ref

“You’ll build a tolerance, and it won’t work anymore.”

  • I couldn’t find any studies at all that suggest paracetamol tolerance.
  • Paracetamol works via COX enzyme inhibition, not receptors like opioids or caffeine, so tolerance couldn’t develop by the same mechanisms anyway.

“Pain is natural, and good for you! It’s better to let your body build resilience.”

  • While much is said about the risks of taking paracetamol, few people talk about the cost of untreated pain.
  • Pain isn’t just unpleasant – it’s physiologically damaging. Ref It triggers the stress response, engaging the sympathetic nervous system and releasing adrenaline, which raises your heart rate and blood pressure. And it makes us miserable – mental state is a huge, and overlooked, predictor of human health.

In conclusion, paracetamol is incredibly safe when used correctly. Occasional, moderate use – like my once-a-fortnight headache relief – is nowhere near the thresholds associated with risk.

Purity culture

I think that the aversion to paracetamol is a symptom of modern purity culture. There’s a growing tendency to glorify ‘natural living’, and to believe that struggling through life without help from modernity is something we should strive for. I disagree – enduring pain unnecessarily doesn’t make you virtuous; it’s just bad for you.

There are plenty of other examples.

  • Reluctance to use epidurals during childbirth. And the rise of home births. Epidurals are safe; home births are not. But people have got it the wrong way round, because they assume natural = good.
  • Washing your hair less is good for it. I too was taken in by this as a teenager, enduring greasy hair and being miserable for days. But one day I remembered I have free will, and didn’t actually have to live like this. And I have seen no difference in my hair whatsoever.
  • The ChatGPT backlash. Camfess is currently embroiled in AI debate, with Cantabs coming up with all kinds of bizarre reasons to be against it (water/energy use, Big Tech and capitalism is bad, sanctity of art, weird claims about training data being exploitative).

The obsession with preserving ‘sanctity’ is maddening. Clinging to tradition for its own sake; suffering through inefficiency for strange abstract reasons of nobility. I hear this depressingly often from my fellow medical students, who claim that a future of AI in medicine threatens the sanctity of the patient-doctor interaction. But if AI can deliver zero wait times, more accurate diagnoses, and better outcomes (as the evidence suggests it can) doctors are Hippocratically obligated to endorse its rollout.

I have a hunch that this purity culture is a legacy of religion, which has a habit of resisting perfectly benign pleasures, like masturbation, for no reason. A lot of people around me are turning to Buddhism (Ref), which I find the whole shtick to be arguably the endurance of suffering. Each to their own, but it doesn’t seem like a very pleasant life, or really that necessary.

Humans have always resisted change, clinging to the familiar even when it doesn’t serve them. It’s why progress, whether in technology or social norms, is so often met with opposition. This is even true amongst many progressives, who are bizarrely circling back to conservatism on many fronts. The vast majority of the AI luddites I have encountered are leftists.

It’s such an exciting time to be alive. Technology and medicine make our lives easier, freeing up time and energy for productivity – or simply pleasure. So embrace it! Life is for living, not enduring. This means using the tools available to us, and supporting innovation to make even more.

The moral of the story: don’t lose an entire day to a headache. Pop that paracetamol.

↩︎

  1. This article was originally posted on Co-President’s personal blog and adapted for publication here for CUSAP.   ↩︎

Plague doctors were onto something?? (albeit for a wrong reason)

Author: Maya Lopez (Blog Chief Editor)

On June 13th, 1645, George Rae was appointed as a second plague doctor in Edinburgh. This was following the first doctor John Paulitious, who died due to, well, plague. While plague was already an endemic disease in the 17th-century UK, this outbreak was one of the worse ones. The 11th major outbreak in Scotland and over in London, this particular outbreak was also known as the Great Plague of London (albeit the last of this scale, hence the name rather than having the highest death toll than earlier iterations). With the rising death tolls in the city of Edinburgh (which will ultimately culminate in 1000s by the end of this outbreak), it was not particularly surprising that the doctors themselves would die from contracting the plague. Such (increasingly) high-risk jobs naturally saw a salary raise, culminating in a monthly rate of a whopping 100 Scotts a month by the time Dr. Rae was appointed. However, Dr. Rae survived his term, and thus he was only paid his promised salary slowly over the decade after the plague epidemic ceased after negotiation. This is not to say that the city council provided a generous pension after his civil service, but rather the council simply did not have the cash to pay him on the spot because, well, they didn’t expect that he would come out of the pandemic alive! (It is believed Dr. Rae never received his full share in the end.)  Is this to say that he was just a lucky soul who had a super immune system? When I heard of this fascinating tale of the man who once walked the narrow streets of Mary King’s Close, Edingburgh, I was extremely fascinated by his secret of survival in a disease where with the bugonic plague, you have roughly 50:50 chance of survival and if it was pnumonic plague, well… it’s nearly always leathal with the treatment options available at the time. So to me, this spoke, he avaded contraction itself – but how? He was actively going out of his way to inspect the sick, and these ultra-narrow, multistoreyed, alley-houses are not what I would call the best example of well ventilated environment. And his most likely secret (of course, it may be that he did have excellent health and an immune system) was no other than the iconic symbol of plague doctors – their outfit.  

How they thought you could catch the plague in the 17th century

Let’s go back a step into the 17th-century body of knowledge about plague. At this point, it was already an endemic disease with multiple outbreaks for centuries, so it was not a completely foreign disease in Europe. While by this time, the Renaissance and Enlightenment were slowly recovering the knowledge loss and new knowledge delay throughout out Middle Ages in Europe, a lot of their medical knowledge was still mostly based on classical antiquity and the Middle Ages, which naturally framed how they perceived and viewed the mechanism of the plague. Plague was thought to be spread based on Miasma – an abandoned medical theory where “poisonous air” (often of bad odor) carries the disease. This theory was deeply rooted throughout the Middle Ages and was the predominant theory used to explain outbreaks of various contagious diseases (like cholera, chlamydia, or the Black Death) that occurred prior to the advent of the germ theory. Additionally for plague, this miasma theory was further combined (?) with astrology in 14th centrury France to elaborate on its mechanism, where 1345 conjunction of “hot planets” (apperantly Mars, Saturn and Jupiter…don’t ask me why) in the zodiac sign of Aquarius (a wet-sign!… whatever that means) took place. This supposedly caused unnaturally hot and moist air to blow across Asia toward Europe, leading to the catastrophic Black Death. While I’m not sure if such a cosmos-level mechanism has been described for EVERY plague outbreak, the idea linking it to some sort of bad things coming from pestilent air was the general view on how the disease came to be, and this naturally affects how the disease prevention would be approached.

When it comes to how people thought the plague manifested in our bodies, this explanation was often based on humorism. This is yet another abandoned medical system that originated from ancient Greece and was upheld throughout Europe and the Middle East, nearly consistently for 2000 years, until, again, cellular pathology explained things otherwise. It is a fairly complex system (and I am NOT going to explain the full details today), but essentially, the plague, like many diseases, was thought to be a bodily result of imbalances in the four humors that constituted our bodies. Particularly, the doctors identified that with the bubonic plague, which results in bubo formation (the stereotypical pus-filled swellings) especially around groins, armpits, and neck, and saw this as evidence of the body attempting to expel humors from the nearest major organs. This results in historical treatments that focus on “expelling” these bad humors by bloodletting or diets and lifestyle coaching that will balance the humors (like cold bath + avoiding “hot foods” like garlic and onions (???) apparently). It was also said that some doctors (and religous services?) provided additional service at a fee, which may include potions and pastes, but as far as I can see, by 17th century, more of the “out of the box remedies” like “Vicary Method” (look up with your own disgretion, but it essentially involves somehow transfering the disease to chicken in a rather graphic way, until the person OR the chicken died), seems to have died out of popularity. However, in cases where these measures aren’t enough and bodies are piling up (which unfortunately was often the case with outbreaks), generally the effort was focused on preventative measures rather than treatments. Traditional approaches includes house hold level quartine, routine searches and removal of deceased by council appointed services, smoking of “sweet smelling” herbs to combad the evil sent, banning of public gathering, and cats and dogs were killed (and this we will learn that it may not been just horrible but double further worsen the situation).

How to catch a plague (according to science)

But okay, what REALLY causes the plague, and what do we know of this disease? You might have some vague idea that this has something to do with rats, which is not completely wrong, but the real mechanism is essentially a blood-borne vector disease, which is the pathology lingo to say that it’s a germ-caused illness transmitted through blood. Blood? Well, not necessarily just of humans, but let me draw you a picture, as I heard it on one of my favorite podcasts.  One hungry flea jumps onto a rat for a blood meal. But oh, no, this rat has Yersinia pestis (the real culprit bacteria behind the whole massacre) in it! So this bacterium gets into the flea and multiplies in its tiny stomach. Within 3-9 days, this poor little flea, now hungry again but super queasy from overflowing bacteria in its tummy, will try to take another blood bite from a new rat it landed on and ends up throwing up – rat blood and the bacteria – but now in quantities of 11,000-24,000 Y. pestis. Once back in mammals, this parasite is in a different life cycle phase and will enter the lymphatic system, duplicate until it eventually the infection spreads to the bloodstream, to the liver, spleen, and other organs. This bacteria can infect over 200 species, but their primary hosts’ (ie flea’s) primary host like Ratus ratus (sewer/black rats) tend to have mild resistance.  This may be allowing for asymptomatic carriers (ie immune system keeps the bacterial duplication/symptoms at bay), and with their relatively high replacement rate, it seems like the natural infections are less of a trouble for these rats. (And see? This is yet another reason why we should’ve kept the cats to keep rats at bay!) However, when the infection happens to humans, the story’s different.

In Homo sapiens for example, the diease can manifest (depending on what type you contract as well) in three ways: bubonic, septicemic, pneumonic. In bubonic plague, following the incubation period of between 1-7 days, the infection spreads to the lymph nodes, leading to the infamous bubos forming – the swellings we discussed earlier that doctors observed that are essentially the incubator full of bacteria and pus. (And yes, this is the one that most people probably imagine the plague to look like on a patient.)  With this type, you actually had roughly a 30-60% chance of survival despite the horrendous visual (more on this later). These patients often also experience other symptoms like fever, chills, head and body aches, vomiting, and nausea. Septicemic plague is the version where the bacteria (say those that overflowed from the swelling lymph nodes or a direct flea bite into the bloodstream) enter the bloodstream, resulting in sepsis. Like most sepsis, left untreated, it’s almost certainly lethal, with a mortality of 80% or 90%. And at this stage, as well as the bubos themselves, can result in localized necrosis, where the body tissues usually from the terminal area like fingers, feet, nose, etc, die locally, turning black (hence the name, “Black Death”).   This is nasty enough, but the scariest variation is probably the pneumonic plague. This, unlike bubonic plague, does not form the characteristic swellings. Fundamentally, to contract the two earlier variants, the infected blood needs to go into you either via a flea bite or with lots of contact with buboes. But with pneumonic plague, it can also be contracted as an airborne disease. The infection takes place in the lungs, resulting in infectious respiratory droplets that can also be transmitted directly from human to human. Furthermore, while the pneumonic plague patients are said to be most infectious at the end stage of their symptoms, their incubation period is really short – around 24h -, and without modern medical intervention (ie, antibiotics!), the mortality is 100%.

Time to call the plague doctor in their OG hazmat suit

So let’s say you were a poor soul after hearing this story who was sent back in time to the 17th century. You notice having the early symptoms of chills and fever, and the buboes are starting to form (which gurgled even according to some horrific accounts!). Time to call the doctor, but if they don’t know the actual cause and with no antibiotics at hand, what CAN they do for you? Besides, it’s not like you need a diagnosis when it’s pretty clear what you contracted, and you had such a high chance of dying at this rate. As described in the first section, it’s true that what doctors could do to effectively treat an individual is limited; hence plague doctors where sometime even seen more synonimous to caller of death because by the time they comes around, there is a good chance for you to be diagnosed as too late and you’re left waiting to die. However, for the neighbors and for public record keeping, it was still a useful service for you to be identified and your house to be marked with a white flag that this household has succumbed to the plague. In other words, while these plague doctors are called “doctors,” they functioned perhaps more akin to public health workers (which is also not surprising that this is the “pre-med school era”, and the credentials behind the beaked mask often varied). While you suffer with fever, you hear the lucky news that, in fact, Dr. Rae may be just able to offer a treatment (given that it appears to be bubonic plague), aside from all of the humor restorative bloodletting: to lance the buboes. This allows the “poison” to run out, cauterizing shut the cleared wound, thus sealing and disinfecting. This was a high-risk treatment in itself, but you managed to survive.

But then you start to wonder, this guy literally just let the biohazard out all over, and how does he manage to survive facing patient after patient? Despite all my debunking of plague treatment tactics in the previous section, this is where the plague doctors, especially their attire, might have been on to something. Amongst his attire, the mask may have been the most iconic, but potentially the most uncertain piece of historical origin that’s worn. However, if it was worn as seen in mid-1600s drawings, a crow-like beak extending far from the face was filled with “sweet smelling herbs”, intending to fight off the “bad air”.  Of course, this doesn’t quite work as they presumed, given that miasma theory was not true. A mask of this sort may have been better than no mask just to give some physical filter, but honestly, the herb-based filtering system is probably not enough to filter out the bacteria of the aerosol droplets coming from pneumonic plague patients (ie, NOT the same standard as modern respirators and clinical masks). The cane that was used to inspect you without touching directly may also have given Rae a social distance measure to “keep away people” (presumably other sick-ish people in streets… while the ethics of that is also dubious, but it was tough times, I guess?).  But the real deal is arguable, the REST of the garment. In fact, in Dr. Rae’s time, he may have been pretty upto date in terms of his PPE game given that the first description that fully resembles what we think of as plague doctor costume shows up in the writing of physician to King Louis XIII of France, Charles de Lorme, during the 1619 plague outbreak in Paris. It was announcing his development of a full outfit made of Moroccan goat leather head to toe, including boots, breeches, a long coat, hat, and gloves. The garment was infused with herbs just like the mask (because, of course, miasmas!). Whether the full credit of this now iconic costume should go to Charles de Lorme seems to be subject of debate. However, this leathery suit did one thing right: it prevented flea bites pretty well. So long as you are extra careful with how you handle the taking off of this OG PPE (and don’t breathe in the pneumonic plague patient droplet), you have a pretty functional protection at hand.

A broken clock is right twice a day – nothing more, nothing less –

So it just so happens to be that Dr. Rae unknowingly (though he may have had sufficient faith in his sweet herbs and leather suits) was geared up to protect himself from the actual culprit behind the plague.  Naturally, I found this to be an emblematic tale highlighting the importance of the correctness of the supporting facts and the logic of a theory, which is indeed a crux of modern science and academia. This may sound obvious, but it’s an important reminder to those who end up in a pseudoscientific line of knowledge (which could be any of us!): just because some specific outcome of the belief system happens to work, the supposed mechanism behind it is not automatically correct. Clearly, with the germ theory falsifying the miasma theory, the leather hazmat suit cannot be used as evidence to say that the miasma theory is correct: it’s just not letting the flea bite.  Conflation of partial truth and correctness of the whole theory is perhaps a philosophical one as well, given that it’s sometimes easy, by human nature, to conflate things that are happening and ought to happen.   

But this is also a lesson for pseudoscience skeptic thinkers: just because something was established or mixed in the pseudoscientific rhetoric, the individual practice/claims/results are not automatically entirely false.  And this is a moment that we all need to be honest ourselves – have we previously dismissed practice or ideas just due to the way it was presented?  Of course, this is not to say that we should actively praise every single little kernel of truth mixed in the pseudoscience rhetoric, which may inevitably be overly assigned credibility.  Heck, in fact, the mixing kernel of truth is indeed a tactic a “sciencey writers” can employ as well.  However, if we decide everything is pseudoscientific based on when/who/where/or the context rather than the content, isn’t this attitude in the very nature of pseudoscience, where we are letting our preexisting notions and biases determine our lens to view “truth”?  So instead of praising individual kernels of truth, let’s acknowledge them as what they are; that is correct; but in the same breath we should be able to say: but doesn’t mean the rest is correct because of blank or it’s not tested.  This is an intentional communication that indeed requires more effort, and if done wrongly, it may still give the same dismissive debunking effect, which could spiral pseudoscientific believers into more pseudoscience.  Therefore, let us practice this fine-resolution distinction of science and pseudoscience and use this to PIVOT the conversations, so that we can invite everyone in the conversation to a factual exploration of intellectual curiosity (instead of saying like “medieval doctors had no clues about bacteria (indeed), so they did everything wrong (see the issue here?).”

And after all, it is important to acknowledge the intention behind some of the pseudoscience/outdated knowledge. It’s not always from malicious intent, unlike some disinformation where one can or DOES actually know better, which should be tackled with fury than these plague scenarios. For example, this miasma theory in a large sense can still be seen as an attempt to conceptualize contagious disease – it was a protective and survival instinct justified with a set of logic back then, and rotting smell is probably a bad sign anyway.  Humorism (which is bona fide pseudoscience in modern medicine) was also wrong and largely unscientific, but it was perhaps an attempt to reconsider nutrition and hygiene practices. So they are wrong, but people were trying to survive, and especially when modern scientific investigation tactics and tools were unavailable, I find something beautiful in humanity still managing to land on “tried n true method” with some kernel of truth that inevitably did protect lives, with many missteps along the way which cost lives.  It is a history of H. sapiens grappling for truth for survival. Acknowledge, and then further explore: but now we know more about these pesky diseases, and we even know why some parts were wrong, while why some parts were right!  So keep thinking, keep asking, and keep talking, and don’t be too scared about correcting or being corrected; and let us all appreciate our inner scientists and our desire to just approach the truth.  And of course, don’t forget to wear adequate PPE (maybe not a leather mask and suits in this day and age) when you are a bit under the weather and you want to keep your friends safe.  Let the fresh air in and ventilate; maybe not to clear our miasma, but to circulate air and keep virulent particles away.  And like my favorite podcast always says, “Wash your hands; Ya filthy animals!” 😉

Recommended Listen/Watch:

Amazing podcast series by two scientists: Erin and Erin.  This episode is a major source of the historical and biological information in this article:

https://thispodcastwillkillyou.com/2018/02/10/episode-5-plague-part-1-the-gmoat/

Something shorter and eye-catching? This video will probably give you a big appreciation of all the illnesses our ancestors were often combating and we’re pretty lucky to not have to face them as much or at all! (It can get visually horrific, so please watch with caution.)

https://www.youtube.com/watch?v=6WL5jy2Qa8I

Sound of Science

Author: Maya Lopez (Blog Chief Editor)

Some of you watching a Sci-Fi film may hear dialogue (perhaps especially those poorly written?) and feel like “yeah, that’s Sci-Fi jargon”. These terms may be of some far-future technology that you are certain doesn’t exist, or perhaps they are just some Latin portmanteau that sounds “science-y”. But what feeling do you get when you read this:

Introductory paragraph found in the entry of SCP-1158. Citation: “SCP-1158” by NotoriousMDG, from the SCP Wiki. Source: https://scpwiki.com/scp-1158. Licensed under CC-BY-SA.

It may read as technical instruction, or a heavily descriptive excerpt from something like Wikipedia (except, wait a minute, this plant thing feeds off of… mammal?!)  One might say it has an “academic tone,” and that is definitely what this writing was aiming for.  However, the excerpt is not from an actual scientific source, but a report of the SCP Foundation: “a fictional organization featured in stories created by contributors on the SCP Wiki, a wiki-based collaborative writing project.” This is ultimately a shared fictional universe work where many writers often submit strange to straight-up creepy pasta tales in such a scientific tone. These works are considered to “contain elements” of science fiction and often horror, but it is not pseudoscience because, well, they are published as fiction.  Hence, these writing styles are rather considered “quasi-scientific and academic”, but today I decided to overthink what about these writings that we register as “scientific”, in an attempt to learn how science is perceived. Furthermore, if a fictional writing can sound scientific, what happens if someone masters such an iconic “sound of science” with malicious intent, and what does the modern scientific report even sound like?

Science-y writing features as seen in SCP


Shared universe is essentially a writing system in which multiple writers take a common world setting and explore different stories within it. I guess it’s kind of like one big fandom and all their fanfics, but they are all canon in a sense.  The OG example that regained popularity upon the COVID-19 pandemic is perhaps HP Lovecraft’s Cthulu mythos or Lovecraftian horror (who incidentally took an anti-occultism stance with Houdini back in the day). In terms of the lore, the SCP universe explores the “findings and activities” of a fictional international organization called SCP Foundation. It essentially is portrayed as a sort of private, international scientific research institution/secret society, functioning as the research body against anomalies while acting as a paramilitary intelligence agency. Despite being a private initiative, the Foundation aims to protect the world by capturing and containing “anomalies” that defy the laws of nature, which are referred to as “SCP objects” or “SCPs”. In actuality, these SCPs stem from some sort of photo/concept on the internet (such as an empty Ikea floor to a coffee vending machine) and the writers employ their full Sci-Fi creativity to transform that into either living creatures, artifacts, locations, abstract concepts, or incomprehensible entities with supernatural or unusual properties. Depending on their said properties, it could be dangerous to the surroundings or possibly the entire world; therefore, the motto of the foundation: Secure, Contain, Protect.

Aside from the shared settings, SCP is exceptional in how they have extensive writing guidance on the “reports” to be submitted. Most of their articles are stand-alone articles in the report format called “Special Containment Procedures” of the specific SCP object. Typically, the SCP objects are assigned a unique ID followed by code referred to as “Object Class”. This classification system according to its lore is suppose to reflect how difficult to contain the object, but stylistically, there is a similarity to taxonomical categorization system (ie ​​Linnaean taxonomy) or even Chemical Hazard Classificaions found in SDS sheets (which are, for you non-lab dwellers, a detailed handling procedure for individual chemicals and reagents). Particularly in the latter, the different hazards are not only identified through pictograms for various categories, but can also have further indications of danger levels. In labs, we use these sheets to construct overall risk assessments of any wet-lab (ie, non-computational) experiments. Thereby, the structural mirroring of “Special Containment Procedures” to scientific handling procedures like SDS sheets inherently adds to the “sciency” realism.

Additionally, these containment procedures often come with ”Addenda” (which can be images, research data, interviews, history, or status updates). While you might expect the research data to be the bulk of the body of the writing in an actual scientific report, extensive “supplementary material/information” is nearly unavoidable in modern science. In fact, if you look at an older research publication (for example, even the novel prize-winning human iPSC paper from 2007), they often used to use “(Data not shown)” for less important data that could not fit into the main figures. However, due to increasingly online publication and the data repositories, the data became increasingly accessible and open, perhaps making these supplementaries more ubiquitous and extensive. Personally, the status updates of SCP addenda also remind me of program package manuals, such as those on GitHub. While this may not sound explicitly “natural science” like, it is in fact quite common for a science niche like bioinformatics to develop computational programs, which are maintained and updated on Git pages that accompany the main publication of the methods paper.

Finally, the key stylistic feature of the SCP is perhaps not what is written but rather what isn’t. They utilize black redaction bars and “data expunged” markings to give the readers the impression of sensitive data. While this is not common academic practice, censorship and redaction were not unheard of in some discipline that is inherently more national-risk sensitive area of technologies and science (such as nuclear energy), especially in a historical context. Philosophically, the act of masking information and some data is arguably not helpful in a pure academic sense, given that even negative results in theory should clarify what is not true for the pursuit of truth. However, it is also true that some information (especially those posing a security risk) may need to be censored from individuals without a certain level of accreditation and security clearance. I think this writing style enhances the “authoritativeness” and secretive nature of reports, adding a sense of immersion as if not only these scientific reports are written but “some higher-up” has then further evaluated them before publication and maybe even reassessed, changing what can and can’t be shared.

Down the rabbit hole of science-sounding writing outside of fiction


Of course, I’m not here to pick apart this shared universe entertainment that they are pSEUdo-SCIenTiFIC and bad. In fact, it is very entertaining fiction, and I invite anyone who enjoys a bit of Twilight Zone-like tales to give it a try.  However, understanding that “sciencey” tones can be manufactured regardless of whether the content is rooted in reality, does come with a possibly dangerous use of these languages – especially for things that are not published as outright entertainment. Imagine if such a “sciencey” tone was part of text intended to sell you something; is this just as non-malignant as fiction?

Such was arguably the finding in a 2015 research, where nearly 300 cosmetics ads appeared in notable magazines including Vogue. As briefed in the Scientific American’s podcast, the research ranked each ad on a scale ranging from acceptable to outright lie. Unfortunately, only 18% of key claims of such ads could be “verified” to be true by the scientists, and 23% were outright wrong. However, I was fascinated by the fact that nearly half of the ads were “too vague to even classify”. Obviously, if it’s an outright lie, someone could sue and FDA (in the case of the USA) can take action. However, it is in fact these grey area that keeps such serious charges away. In theory, the Federal Trade Commission and other trade-related organizations could take action if some ads were misleading enough, but I found it fascinating how marketers can aim to cleverly blend a science-y tone with a sales pitch to strategically blur the line between science-based facts and catch-copy.


In fact, this approach of mixing some “sciencey tone” (or some actual scientific fact) and presenting that to a non-science-backed claim (or “story”) seems to be a tactic that’s not limited to sales: it may be just as useful to propagate a desired narrative.  Such example was what I found when I was looking through the articles of Children’s Health Defence. This is the organization we talked about in the context of anti-vaccine (and we had our critical viewing event of their anti-vax film filled with pseudoscientific rhetoric, which we since then signed up for their mailing list because… watching that film required email registration and it allows us to keep eye on next pseudoscience trend that’s up and coming). It is “associated” with the now (in)famous RFK Jr. While many people are probably familiar with them as mis- (or dis-?) information talk point on vaccine – especially after the viral Bernie’s onesies comment, perhaps people are less familiar with how… rigorous, they are with science mis-communication on public health as a whole.

On their website, they have a whole science section dedicated to their “science communication” articles. Honestly, going into this, I was very skeptical of how they might approach science communication based on their anti-vax film tactics. I expected more of an emotional roller coaster and bombardment of all sort of individual testimonies to rile up the audience’s worries and fears, making sure that everyone has something to be concerned about. But I decided to read one of their article anyway, which alleges the dangers of babies facing unexpected “side-effects” like diabetes from antibiotic exposure. The article was written by a frequent writer for CHD – a doctor, who apparently is an “American alternative medicine proponent, osteopathic physician, and Internet business personality… markets largely unproven dietary supplements and medical devices”. Okay, that’s off for an interesting start, but I was more surprised by the way the article was written.  

The article, obviously, does not hide its rather scary main assertion from the get-go, where babies get a higher chance of diabetes DUE TO antibiotic exposure. However, they actually start by sharing a very medically sound definition of things like Type 1 diabetes and autoimmune disease, while hyperlinking to sources like medical webpages. Then, it essentially writes a short review/summary of a science report published in Science, describing a mouse experiment published just a month prior (I mean, are they’re keeping up with new science publications just like PhDs? dedication!). And what surprised me is that this research paper summary section is… actually pretty decent, concisely summarizing the gist of the findings: how antibiotics delivery in a certain prenatal time window results in microbiome disruption, leading to reduced pancreatic β-cell development. This portion is not only a robust summary of a scientific literature but inevitably builds the tone of authority and science-ness (even sharing the fungus’s Latin name!). They similarly then moved on to discuss a pediatric study of diabetes and microbiome in the context of humans.  However, it is the following section that gets slippery. It then runs off to immediately focus on the “side effects of antibiotics” (without, for example, considering why antibiotics are carefully administered or needed in the first place, because… under what circumstances would THAT happen? And aren’t children just being bombarded by these toXiNS everywhere?? (…I am being sarcastic.)) I suppose this is fair, as that can be a focus, but they do something very tricky here. They essentially list a number of possible side effects, mostly linking to relevant, properly peer-reviewed published reports to back their claim on how IT COULD be harmful. However, look further down and THEN they finally list “links to autism risk”, which, unlike side effects listed earlier, is only backed by an article, not from a peer-reviewed source, but some website called MERCOLA that requires email registration to read and which… oh, its the website that the author runs. Honestly, the diabetes risk assertion aside, this is impressive craftsmanship if it were some SCP work: on how well they are “blending away” sources of perhaps less certainty to those more legitimate in the scientific consensus, while also boosting their scientific tone and authority throughout.

Meanwhile, in real science…


So far, we discussed the use of “science-sounding” language and presentation in both fiction and (unfortunately) non-fiction. But now let’s explore the more recent movement in the real scientific writing. Most of us, at some point in our secondary education, may have been taught the rules for academic or scientific writing, such as passive voice, third-person, etc. These are, in fact, some of the specific stylistic guidelines that the SCP writing guide (alongside a strictly defined list of technical words to increase precision in communication) encourages the writers to use this as well. However, such passive voice, particularly in the modern science community, is often seen as overused, and our literary impression of this voice as cold, removed, and overly technical is a shared sentiment amongst academics too. In fact, as some university academic writing guides would clarify, many major publications now ENCOURAGE writing to be in a more active voice. Why? Aside from the tonal impressions, well, because it’s much SIMPLER. Focusing on clearer and concise writing (and I’m still really working on it… trust me) is extremely encouraged in modern science, not only for general readability but because it facilitates researchers to understand each other better across the world. Another explanation of this trend I’ve once heard is scientists reclaiming more of the authorship (both the credit and arguably the responsibility) of the claims we are putting out in the world. We are (and have been for a while, actually) progressing into a field where scientists are using THEIR voice to communicate the science they actually did and how THEY interpret it, rather than the stereotypical “neutral and objective” reporting of “what has been done and was observed”. Ultimately, this may be more accurate as who is to say that observations made are absolute when reader academics should be free to (re-)interpret them based on their expertise.  Evidence is that, but we are also encouraged to critique, reassess, and question to see if we are convinced by it.

Finally, this change in the language of science is not limited to the reports written for fellow academics to read, but also to the wider world. There is an increasing effort by researchers to use “plain English” to proactively communicate the science in a way everyone outside the field can understand (ie, much LESS jargon). This is coming from an increasing interest in reading science from outside of the academic community, and in fact, all the leading researchers of labs in my institute, for example, have such a Plain English summary on their website to explain what their research encompasses. So science, unsurprisingly, is once again evolving – now to be more accessible and more communicative than in the past. And science will probably continue to evolve in the way we communicate because ultimately science should strive to communicate clearly, for it’s the presenting evidence and methods that matter, which should be debated, not the how it sounds. So next time you see an ad or some internet article that sounds so… “sciencey”, try not to jump to the conclusion that this IS science by its tone, and make sure to look into the actual science behind it being discussed. And if this “science” being explained sparked your curiosity, try to read around it; see if there is a consensus or debate even within the academic community, and critically assess for yourself whether you are convinced by the evidence. …Well, unless it’s SCP-2521, also known as ●●|●●●●●|●●|●, and then maybe don’t read (and definitely not write) about it 😉

Misinformation in the Digital Age – Prof. Stephan Lewandowsky, Dr Jon Roozenbeek, Prof. Sander van der Linden

We welcome Professor Sander van der Linden, Dr Jon Roozenbeek and Professor Stephan Lewandowsky, our expert panel on misinformation in the digital age. We tackle questions including “how can we fight against misinformation?” and “how does fake news affect our society?”

Professor Stephan Lewandowsky, Chair of Cognitive Psychology at the University of Bristol, is an expert in cognitive science focusing on questions such as “what determines whether people accept scientific evidence?” and “how does misinformation persist and spread within society?” Dr Jon Roozenbeek is an expert on the interplay between the media and our construction of identity, as well as working extensively alongside Professor Van der Linden on novel methods for countering misinformation online.

Professor Sander van der Linden, Associate Professor of Social Psychology in Society at the Department of Psychology is also Director of the Cambridge Social Decision-Making Lab. Professor Van der Linden’s work focuses on the psychology of human judgement and how people form misperceptions of the world around them.

Alongside Dr Roozenbeek, Professor Van der Linden developed an innovative new method of combatting fake news online – “The Fake News Game”. Check it out here.

This talk was co-hosted by the Cambridge Scientific Society which aims to increase public exposure of new research and findings.